Merida

German Engineering & Design

Developing the Next Generation of Bikes & e-Bikes

Our Dynamic Team

Our young and enthusiastic R&D team live, breathe and, unsurprisingly, ride bikes all day long. Creating a bike is very much a team effort with each member contributing a specific skill set with everything coming together in the end.

The journey to the shop floor incorporates conceptual planning, integrating colour and graphics into the mix, prototype development and testing, refining pre-production models and - finally - production.

The emphasis on quality throughout culminates in our Lifetime Frame Warranty (applies to original purchaser of bikes manufactured since 2011. 120kg weight limit, including equipment; 140kg on e-Bikes).